Eclipse Power – Website Redesign & SEO

Brand Overview

Eclipse Power is a UK-based Independent Distribution Network Operator (IDNO), providing innovative, reliable electricity network solutions to developers and businesses nationwide. They approached us to refresh their website — aiming to clarify their services, modernise their digital presence, and better support customer and partner engagement.

Project Objectives

Eclipse Power approached us to design and develop a new website that would:

Modernise the website’s visual design to reflect a professional, forward-thinking energy business.

Simplify and clarify service messaging to help users easily understand Eclipse Power’s offer.

Improve navigation and UX to guide different user types (developers, consultants, landowners) to relevant information quickly.

Our Process

Discover how we’ve helped businesses get discovered and grow sales.

1. Discovery & Strategy

We began with a thorough discovery phase, including stakeholder interviews and competitor analysis, to understand Eclipse Power’ goals and target audience. This informed our strategy to create a user-centric website that emphasises trust, clarity, and ease of use.

2. Design & UX

Our design focused on a clean, modern aesthetic that aligns with the healthcare industry. Key design elements included:

A calming colour palette to evoke trust and professionalism.
Clear typography and intuitive navigation for easy information access.
Prominent call-to-action buttons to encourage bookings.

3. Development

We developed the website using a responsive framework to ensure optimal performance across all devices. Key technical features included:

Integration with an online booking system for seamless appointment scheduling.
A custom content management system for easy updates by the Eclipse Power team.
SEO optimisation to improve search engine rankings and visibility.

Key Features

Clean, Professional Design

We created a modern, minimal design system that balances clarity with personality. The look and feel convey trust, innovation, and accessibility — essential in a competitive, regulated industry.

Simplified Messaging & User Journeys

We restructured site content and service pages, focusing on clear, plain-language messaging and defined user pathways.

Fully customised regulated document library

We created a simple to use platform for the team’s administrators to add, edit and delete relevant regulatory documents. These are delivered on the front-end for users to be able to easily find what they are looking for.

Technologies & Tools

WordPress

Custom theme development

Enquiry forms with conditional logic

Responsive, accessibility-first front-end development