Zing Events – Website Redesign, UX, & Lead Generation

Brand Overview

Zing Events is a leading UK-based corporate team building company, offering high-energy, memorable experiences for businesses across the country. The client approached us to overhaul their website, aiming to better showcase their diverse event range, streamline enquiry processes, and deliver a fresh, contemporary brand presence that reflects the dynamic nature of their services.

Project Objectives

Zing Events approached us to design and develop a new website that would:

Modernise the brand’s digital presence with an engaging, bold new design.

Improve event browsing and discovery for corporate clients and event planners.

Optimise lead generation through clear calls to action and intuitive enquiry forms.

Our Process

Discover how we’ve helped businesses get discovered and grow sales.

1. Discovery & Strategy

We began with a thorough discovery phase, including stakeholder interviews and competitor analysis, to understand Zing Events’ goals and target audience. This informed our strategy to create a user-centric website that emphasises trust, clarity, and ease of use.

2. Design & UX

Our design focused on a clean, modern aesthetic that aligns with the healthcare industry. Key design elements included:

A calming colour palette to evoke trust and professionalism.
Clear typography and intuitive navigation for easy information access.
Prominent call-to-action buttons to encourage bookings.

3. Development

We developed the website using a responsive framework to ensure optimal performance across all devices. Key technical features included:

Integration with an online booking system for seamless appointment scheduling.
A custom content management system for easy updates by the Zing Events team.
SEO optimisation to improve search engine rankings and visibility.

Key Features

Bold, Energetic Design

We created a dynamic, visually striking website design that captures the excitement of Zing’s events while maintaining a clear, easy-to-navigate structure.

Enhanced Event Discovery

We redesigned the event categorisation and filtering system, making it easier for clients to find the right experience for their team’s needs, whether in-person, virtual, or hybrid.

Streamlined Lead Generation

Recognising that lead generation is a priority for Zing, we optimised enquiry journeys with clear calls to action and simplified forms.

Technologies & Tools

WordPress / Custom Theme

Advanced Custom Fields (ACF) for flexible event content management

Enquiry forms with conditional logic

Responsive front-end development